Born into and raised in the retail grocery business in western Oklahoma, Jared is no stranger to hard work, dedication, and serving others. In 1996, at the age of 15, Jared began his career sacking groceries, and growing from there, he has served in nearly every position at the store level. In 2001, working as an Assistant Store Manager, he pursued a new direction by joining the Technology department for United Supermarkets, where he found his enthusiasm for technology in the grocery business.

After several years in the United IT department, he seized an opportunity to become the IT manager for Buy for Less, a 14-store chain in Oklahoma City, where he implemented and supported various technology solutions. After 3 years, Jared was promoted to Director of Technology. While serving as IT Director for Buy for Less, Jared continued to drive innovation for the business, maintaining all critical infrastructure. In 2014, Jared joined Truno Retail Technology Solutions, based in Lubbock, TX. Jared established and led the back office department for several years before transitioning to the sales team, serving as Vice President, Solution Sales. A position he still holds today. Jared understands retailers and is able to guide them through consultative discovery, goal determination, and streamlining processes.

Jared, and his wife of 22 years, Beth, as well as their two boys, Dax, 16, and Brody, 12, reside in Texas. Jared’s favorite activities are spending time with his family, watching the boys play baseball or show livestock, playing golf, and fishing.

To quote John Maxwell: “Find yourself in your passion, lose yourself in your purpose.”

My passion is technology in the grocery retail industry, and my purpose is serving others.