Meet the author
Steve Black
50+ years leading people in retail grocery — now an author, coach and speaker.
Read Steve's story
About Steve
From the grocery aisle to the boardroom
Jared, Travis & Dax Black
NGA Show, WKU, CGA & more
Keynotes, Office Hours & more
Keynotes, academies & trade shows
Coaching, speaking & signed copies
Credentials
The book
The 5 Rules
Rock-solid expectations to transform your culture. Endorsed by Dr. John C. Maxwell.
Buy the book
Explore the book
What's inside and who it's for
Free 2-minute self & team quiz
Self-paced video course
Signed by Steve & shipped to you
What leaders are saying
AI guide to The 5 Rules
Its pages are filled with common sense, everyday leadership lessons that can truly change your world.
Dr. John C. Maxwell
Leadership Academy
Develop your store leaders
1- or 2-day sessions, powered by The Shelby Report.
See the five ways
Explore services
The 5 Rules book & online Masterclass
1- or 2-day session, on-site or regional
Sales, margins & customer engagement
Strategy for the year ahead
One-on-one, monthly Zoom calls
Conferences & leadership events
For grocery & retail leaders
Explore insights
Leadership & growth articles
Leadership lessons from Colorado
Announcements & press
The 5 Rules in practice
Synced live from YouTube
Free tools & resources
Get lessons by email
New articles and Rocky Mountain Gold lessons from Steve — no spam, ever.
The 5 Rules shop
Every book is signed by Steve. Questions about a bulk order? Talk to Steve.
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