Grocery Retail Industry Luminary Stephen D. Black Joins RSA America Advisory Board

CHICAGO — RSA America, a leading digital transformation and innovative retail technology partner for independent grocers, announces the addition of Stephen D. Black to its esteemed Advisory Board.

With an impressive career spanning over 40+ years in conventional and natural/organic grocery retail, Steve has spearheaded numerous executive and strategic capacities across diverse grocery business groups. He is the Chief Operating Officer at PFSbrands, a wholesale food and equipment company specializing in quick-service restaurant (QSR) food concepts for supermarkets and convenience stores. In addition to this role, he is Co-founder and CEO of A Brighter Day Life, a business and leadership coaching firm headquartered in Colorado, as well as a Certified Maxwell Leadership Team Speaker and Coach that inspires and empowers individuals and organizations.

With a passion for sharing insights as a thought leader, Steve focuses on optimizing returns on operational and marketing investments and is actively engaging with national independent grocery organizations, including NGA, ROFDA, and other state grocery associations.

“I extend a warm welcome to Steve, as his wealth of experience poise to enormously enhance our commitment to delivering greater value to our customers and fortifying our customer and brand relationships,” said Ravi Achanta, CEO of RSA America. “Our advisors are dedicated to facilitating growth strategies and advocating our vision. With Steve’s inclusion on our team, I foresee a powerful reinforcement of our capabilities in accomplishing growth, making us the preferred partner for grocers embarking on their digital transformation journey.”

“I’m thrilled to be joining Ravi and his team as I’ve spent my 40+ years career in the retail grocery space and experienced the digital revolution that’s occurred over the last twenty years. I believe that the RSA America solution is best-in-class with their platform that delivers what it say it will, in the timeframe it say it will, has a customer-focused approach, and by far the best vision for what today’s shopper wants in an e-commerce and loyalty app for a seamless shopping experience. The ability for shoppers to use the platform to give back to the communities they live in is a game changer,” said Black.

“Steve’s decision to join RSA America during this phase of expansion and his expertise in leadership, e-commerce, CPG brands, and store expansion will be instrumental in propelling the company’s already remarkable growth,” said Rob Belcore, CCO, and Co-Founder of RSA America.

RSA’s innovative solutions promise to steer in a new era of possibilities, unlocking untapped potential and propelling the grocery business to remarkable heights. As we embark on this journey, our commitment to excellence remains unwavering, ensuring that our customers experience unprecedented growth, and their customers enjoy elevated satisfaction. With RSA as your trusted ally, the future holds limitless possibilities, and we are thrilled to stand by your side in achieving new dimensions of success.





Founded in 2014, RSA America has emerged as a leading provider of revolutionary retail technology, offering a unified solution tailored for independent grocers and brands. With a strong presence across 38+ US states and serving over 1,200 + storefronts, RSA empowers grocers to compete with the Mega-Chains.

The core of RSA’s success resides in its cutting-edge enterprise technology, fueled by real-time data powered by AI/ML technologies. Our system entrusts the seamless implementation of a dynamic loyalty reward program, growing the shopper base and driving substantial bottom-line growth. For more information about RSA America and its game-changing solutions, please visit