Meet the author
Steve Black
50+ years leading people in retail grocery — now an author, coach and speaker.
Read Steve's story
About Steve
From the grocery aisle to the boardroom
Jared, Travis & Dax Black
NGA Show, WKU, CGA & more
Keynotes, Office Hours & more
Keynotes, academies & trade shows
Coaching, speaking & signed copies
Credentials
The book
The 5 Rules
Rock-solid expectations to transform your culture. Endorsed by Dr. John C. Maxwell.
Buy the book
Explore the book
What's inside and who it's for
Free 2-minute self & team quiz
Self-paced video course
Signed by Steve & shipped to you
What leaders are saying
AI guide to The 5 Rules
Its pages are filled with common sense, everyday leadership lessons that can truly change your world.
Dr. John C. Maxwell
Leadership Academy
Develop your store leaders
1- or 2-day sessions, powered by The Shelby Report.
See the five ways
Explore services
The 5 Rules book & online Masterclass
1- or 2-day session, on-site or regional
Sales, margins & customer engagement
Strategy for the year ahead
One-on-one, monthly Zoom calls
Conferences & leadership events
For grocery & retail leaders
Explore insights
Leadership & growth articles
Leadership lessons from Colorado
Announcements & press
The 5 Rules in practice
Synced live from YouTube
Free tools & resources
Get lessons by email
New articles and Rocky Mountain Gold lessons from Steve — no spam, ever.
The 5 Rules shop
Signed books, coaching blocks, hand-made signs and team gear — simple reminders that keep The 5 Rules in front of your people every day.
17
Products
2
Languages
Signed
Copies by Steve
Signed Copy of The 5 Rules
$30.00
The 5 Rules Gift Set
$171.00
The 5 Rules Coaching Blocks
$99.00
Shop all
Every product carries the same five expected behaviors — for the break room, the desk, the team huddle and the kitchen table.
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For teams
Bulk copies of the book, signs for every location and wristbands for every team member — paired with a Culture Boost session or Leadership Academy.
Every copy personally signed by Steve and shipped to you
Hanging and custom color signs
Wristbands, drama towels and bundle packs
Let's talk
Keynotes, Leadership Academies and Culture Boost sessions — built on The 5 Rules and tailored to your stores.